Tourism

Tourism

ghh consult is one of the leading international tourism consultancies. We have implemented more than 1,000 projects in more than 50 countries.

  • Tourism Masterplans
  • Destination Management
  • Sector Development Planning
  • Marketing Strategies
  • Destination Branding
  • Project Management
  • Marketing plans and budgeting
  • Economic impact of Tourism
  • Ecological and environmental aspects, sustainability
  • Event Promotion & PR

Tourism – A global driving force

Tourism is one of the fastest growing sectors worldwide. Over the last 20 years, number of tourists worldwide doubled and proved to be resistant during periods of crisis and economic turndown.

It is first of all useful to point out the different dimensions of the tourism and travel sector. According to international best practice and definition by UNWTO, the following types of international and domestic travels are subsumed under the term and sector “tourism”:

  • Vacation trips, short-term & weekend trips
  • Visits of friends, family & relatives
  • MICE: meetings, incentives, conventions & events /exhibitions
  • Business trips
  • Expatriates who stay for up to one year in another country are counted as “business travellers” and hence belong to the tourism sector

In 2015, the number of tourists worldwide reached an all-time high with 1.18 billion tourists, representing an increase of 4.4% with respect to the previous year (source: UNWTO).

Technical assistance in the tourism sector

ghh consult has been providing technical assistance and consultancy in the tourism sector in more than 50 countries over the last 35 years. Commissioned by GIZ, EU, USAID and World Bank Group, our experts have been compiling tourism masterplans, tourism development concepts and strategies, business plans and SME consultancy.

Best practice: Montenegro

Montenegro, a small country with huge tourism potential, can serve as best practice with respect to tangible results regarding technical assistance in the tourism sector: according to WTTC (World Tourism and Travel Council), tourism as one of the most important branches of Montenegro’s economy, accounted to 20% of the gross domestic product in 2014. In figures, that means that the Montenegrin economy benefited more than 730 million Euros from tourism. The country is visited by some 1.5 million tourists each year with increasing tendency.

 

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